The Beverly multi brand group, operating in the tech industry with its own infrastructure and services for companies, based in Rome and San Benedetto del Tronto, operating since the 80’s, is launching the new BookdiaFork app globally in the field of food marketing.

We propose a collaborative project with Luxury Fashion Brand on "Food is the new luxury" sounds very interesting. The fusion of fashion and gastronomy is gaining more and more ground, especially in the flagship stores of prestigious brands such as Louis Vuitton and Fendi.

The stylistic approach, could really bring an added value, emphasizing the excellence of Italian cuisine as a distinctive element.

You may consider incorporating exclusive events, private tastings or special menus inspired by Fashion's collections.

In addition, taking advantage of the concept of multi-sensory experience can attract a high-end clientele, looking for not only quality products, but also unique and memorable experiences.

There are several historical examples of the fusion of cuisine and fashion that have and are leaving a mark on the cultural landscape:

1. Café de Flore and Les Deux Magots: These historic Parisian cafes have been frequented by artists and stylists, becoming gathering places for the cultural avant-garde. Their atmosphere has influenced trends in both fashion and gastronomy.

2. Dior and the "Dior Cafe": In 2015, the house opened a pop-up in Cannes, offering a menu inspired by the fashion collections, combining haute cuisine and haute couture.

3. Chanel and the "Chanel Café: The brand has created gastronomic events where food is presented with the same eye for the detail and aesthetics that characterize its collections.

4. Dolce & Gabbana: Their passion for Italian cuisine is reflected in gastronomic events, cookbooks and even in a line of food products, showing how fashion can embrace culinary culture.

5. Fendi and restaurants in flagship stores: As mentioned, some luxury brands are integrating restaurants into their stores, creating a shopping experience that combines fashion and gastronomy.

For development, representation and internationalization, we work with global consulting firms.

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Strategic positioning and value proposition

- Alignment: luxury brand elegance, printing and storytelling → refined food experiences, attention to detail, with strong photographic appeal.

- Primary objective: strengthen brand equity and acquire HNW/affluent customers, generate revenue from capsules and licensing services.

2) Recommended program types

- Dinner couture: exclusive themed dinners (collection/print) with a Michelin-starred chef and table settings by Luxury Brand.

- Luxury Branded Suites / Hotel Corners: suites or boutique corners in luxury hotels with furnishings, fabrics, amenities, and minibars curated by the brand.

- Pop-up Tea/Salon: temporary tea room/patisserie in boutique o hotel per lancio capsule e gifting.

- Co-branded F&B product line: jams, chocolates, teas/infusions in limited edition packaging by Luxury Brand.

- Uniform & Service Styling: staff uniforms (concierge, F&B) designed by the brand.

- Experience Dining Retail: capsule restaurants at major events (fashion week) with exclusive merchandising.

- Membership & Hospitality Loyalty: premium card with privileged access to events and discounts at partner properties.

3) Target partner (priority)

- 5* reference hotel in key cities (Rome, Milan, Florence, London, Dubai. United States...).

- Starred restaurants and chefs with strong brandability.

- High-end artisanal pastry shops/roastries.

- Catene boutique coffee/tearoom premium per pop-up.

- Luxury event company and DMC for tailor-made experiences.

4) Business models and revenue

- Licensing fee + royalties on F&B and merchandise sales.

- Revenue share su eventi/dinner ticket.

- Fee for design/interior project + merchandise production at wholesale price.

- Pay-to-play per pop-up (flat fee + % vendite).

5) Operational roadmap (6–12 month timeline)

6) Operations and supply chain

7) Marketing & Communication

8) Legal aspects and compliance

9) Main KPI

10) Indicative budget (pilot)

11) Quick example of an introductory offer (package)

- Fashion Dinner (50 guests): Michelin-starred menu curation + Luxury Brand table setting + limited gift box (e.g., jam + mini scarf). Revenue share on tickets + on-site merchandise sales.

- Suite Experience weekend (3 nights): branded suite, Luxury Brand gourmet breakfast, co-branded welcome amenity, early access to a pop-up.

12) Final recommendations

- Test first in Rome (local heritage) and Milan (business/fashion market).

- Document each pilot with metrics and case studies to sell the model to subsequent partners.